As a spa owner or employee, do you give every new client a tour of your spa? I hope the answer is yes. A spa tour makes the client feel welcome, at-home and can generate additional business.
Here’s why. If I’m new to your spa, I may not have made the time to completely familiarize myself with your business. I may have booked a pedicure because sandal season is approaching, but it may not have occurred to me that you also do waxing or sunless tanning treatments. By giving me a tour you are showing off your facility….and letting me know what else is on your treatment menu. It’s much more subtle than the product sell at the end of a treatment.
While you’re showing me your waxing room that I didn’t know existed, it just might make me say “while I’m here, can you wax my eyebrows?” Instant increase in revenue for the day! And of course, maybe a repeat customer too.
I’ve been a client at my hair salon for almost a year now and I didn’t know they provided skin care and facials until my last appointment. I’ve always had my brows waxed at the shampoo sink until recently when I was led to the waxing room. Turns out, the salon employs an Aesthetician who does waxing, facials and other skincare treatments. Who knew?
If you own or work at a spa, I hope you’ll make it a practice to show your new clients around with pride. What if you are a spa client and you aren’t offered a tour? Ask for one! It’s a win-win for both parties.
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